The fashion world is abuzz with the highly anticipated sequel to the Entire Studios and adidas collaboration, dubbed 'Continued In Black'. This highly cohesive collection blurs the lines between performance activewear and everyday lifestyle dressing, offering a fresh take on sportswear. With a strictly all-black color palette and exaggerated silhouettes, the collection is a testament to the brands' shared vision of merging technical innovation with refined design.
A Monochromatic Shift
The core focus of the collection is a deliberate shift in how activewear is traditionally worn. Founded by former YEEZY creatives, Entire Studios has quickly become known for its distinct, voluminous design approach. For this latest adidas team-up, the duo has applied their signature aesthetic to a completely monochromatic, all-black palette. This shift in color palette is a bold move, as it challenges the conventional association of activewear with bright colors and bold patterns.
Modularity and Versatility
The collection offers a highly modular wardrobe, designed for both high-performance movement and everyday lifestyle wear. The functional pieces are thoughtfully designed to seamlessly integrate into a considered, everyday wardrobe. This modular approach allows for versatile styling, whether worn as complete, cohesive looks or broken down into individual pieces. By merging adidas' technical foundation with Entire Studios' refined design language, the collection offers a fresh alternative to the standard uniformity often associated with traditional sportswear.
A Visual Campaign to Match
To properly highlight the collection's system-based ethos, the launch is accompanied by a striking new visual campaign photographed by Szilveszter Makó. The campaign captures the essence of the collection, showcasing the all-black palette and exaggerated silhouettes in a striking and modern setting. The images are a testament to the brands' shared vision of merging technical innovation with refined design.
Availability
The adidas and Entire Studios Drop 2 is now available via Entire Studios (http://entirestudios.com/) (available exclusively for US customers) and on adidas (http://adidas.com/). The collection is a must-have for fashion enthusiasts who appreciate the fusion of technical innovation and refined design. With its monochromatic aesthetic and modular design, the collection is a testament to the brands' shared vision of pushing the boundaries of sportswear.
